Posts tagged ‘nurse’

Dignity Health Brand Builders

July 19th, 2013

Deborah Adler

The recent rise of “consumerism” is changing the way health care systems are strategizing. Patients and families are now choosing where they want to receive care. In partnership with Dignity Health and Medline Industries, we discovered that empowering consumer choice requires a superior patient experience with branded touch points not just in the hospital, but across the entire continuum of care (ie. Physicians offices, Home Health, Long Term Care)

We created an entire new visual system for mom and baby, in addition to extending Dignity Healths brand guidelines into products and packaging that have the most patient impact.

Medline’s Foley Catheter

July 9th, 2013

Deborah Adler

Catheter Associated Urinary Tract Infections (CAUTI) are the number one hospital acquired infections. Our goal was to reduce CAUTI by creating a calm and sterile experience for both caregiver and patient. We designed a one-layer system that simplifies the steps and keeps the catheter from going wild. A stop & check protocol is part of the label so it’s not missed. We transformed patient education from something forbidding into something welcome, a Hallmark-type card that nurses give to patients. Now, there are not only fewer infections but nurses and patients feel a lot better about the experience itself.

 

Advanced Wound Care Packaging

July 19th, 2013

Deborah Adler

Our goal was to change the way nurses use the dressings to improve health outcomes. We developed a clear and comprehensive system across hundreds of products so nurses now get a 2-minute course in wound care right at the patients bedside.The new design was tested in an independent study, and there was an 88% increase in compliance! The packaging reduces confusion, speeds up healing, and helps the nurse teach the patient how to use the bandage at home. Large photos of the dressing help identify and reduce waste of opening the wrong pouch.

Dignity Health CarePacs

July 19th, 2013

Deborah Adler

It’s never been more important for healthcare systems to provide the best experience for patients, families and their care team. Through research in the gemba, we discovered key factors in promoting a positive patient experience; quietness of environment, overall cleanliness and patient/care team interaction. We created a series of simple, customizable CarePacs (QuietPac, ComfortPac and WellnessPac) to both enhance and target these key aspects of the patient experience, as well as strengthen brand equity.

Medline’s Surgical Trays

September 21st, 2013

Deborah Adler

Here our gemba is hospital operating rooms, following the life stories of Surgical Procedure Trays (SPT). There’s a different tray for every operation, but they all basically look alike and you can’t tell them apart. They’re bulky and blue, and stored in Central Sterile Supply. Oftentimes the scrub tech pulls and opens the wrong one – One little thing, and there goes an expensive tray that can’t go to the OR. We set out to eliminate confusion, increase efficiency, reduce waste and decrease the risk of accidental latex exposure. From color coding procedure categories to clearly designed inserts, this new system is designed to be intuitive and easier to manage.

Medline’s Oral Care Packaging

September 21st, 2013

Deborah Adler

Ventilator Associated Pneumonia (VAP) is the second most common hospital-acquired infection. We spent a lot of time in the gemba, on floors with ventilated patients. We learned that oral care kits were difficult to use, they were loud, you had to pull them apart, and there was no clear indication if someone else had already performed the oral care. So we re-thought the structure and made it like a Pez dispenser. You pull the bottom one out with a little finger-notch and the next in line falls in place for next time. This intuitive approach to packaging makes it easier to stay on track with oral care protocols.

Medline.com

July 9th, 2013

Deborah Adler

Medline tasked us in helping them strengthen their online presence, which included a complete redesign of their primary website and several micro sites. Through user interface and ux design we have created one cohesive e-commerce experience that integrates the core values at the heart of Medline’s DNA.

Due to the different customer segments and the large number of products offered by Medline, we have created a filtering system as a short cut to personalize the shopping experience. We simplified the navigation and provided only 6 possible outlets from which one can dive deeper into an area of interest. View site.

Medline’s Personal Protection System

October 31st, 2013

Deborah Adler

Increase awareness of isolation protocols and preventing the spread of germs has become a huge priority for hospital systems. We were tasked with rethinking how to provide caregivers and families with the right product in the right location at the right time. We also found it was necessary to simplify the selection process and make it easy for them to identify isolation categories (Contact, Droplet, Airborne). We designed and developed an isolation organizer cart with signage that provides education. The cart empowers patients and visitors with educational and motivational tools, educates staff (physicians, nurses, assistants, etc), and above all, it creates a tone that’s safe, proactive and caring.
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