The recent rise of “consumerism” is changing the way health care systems are strategizing. Patients and families are now choosing where they want to receive care. In partnership with Dignity Health and Medline Industries, we discovered that empowering consumer choice requires a superior patient experience with branded touch points not just in the hospital, but across the entire continuum of care (ie. Physicians offices, Home Health, Long Term Care)
We created an entire new visual system for mom and baby, in addition to extending Dignity Healths brand guidelines into products and packaging that have the most patient impact.