Posts tagged ‘consumer’
In an effort to boost member satisfaction and overall health, Adler worked with Medline and First Line Benefits to design and provide a series of kits to Healthcare plans. The Ready Set Kits tackle issues ranging from weight gain to COVID-19 prevention to fall prevention. The Pantry Kits help plan members prepare healthy meals, packed with delicious recipes and related pantry items needed to make good meal choices and pursue better health. These innovative program designs push health plans to the next level and simplify the path to better health.
We have been working with First Aid Beauty since its inception in 2008. FAB founder Lilli Gordon enlisted us to develop an identity and brand packaging for her line of effective skincare essentials.
Working closely with her team on packaging, merchandising, web and print ever since, we have watched her brand grow for four blockbuster years at Sephora.
Our goal was to couple clear and important information with the brand’s “rescue and preserve” spirit. We created an iconic system buoyed by a life preserver logo.
To further emphasize FAB’s brand positioning we have created a series of in-store displays. Featuring themed and branded end-caps, shelf strips, shelf talkers as well as free-standing displays.
The AIGA Women Lead Initiative partnered with the sociologist Dr.Leyla Acaroglu, to create an educational card game. The Gender Equity Toolkit (GET) is a secret weapon for busting through one of the leading barriers to leadership positions for women: implicit gender bias. The activities are designed for a diverse range of play– from the boardroom to the classroom, with men and women, and by anyone interested in increasing their empathy, understanding, and leadership capabilities.
Belay is a digital health company committed to improving the lives of families who suffer from severe food allergies. The Belay app lets you easily communicate critical information about your child’s specific allergies, important allergy facts, and an emergency plan. From now on, your network of caregivers will always be informed and prepared to safely and confidently care for your child. Working with Belay founder, Abby Herzig and her team of experts, Adler Design led the creative teams and is responsible for the branding of the company. Check it out at www.webelay.com
Ten years ago we had the privilege of creating the original branding for Lauren Merkin and are thrilled to witness the elegant evolution of the product line over the years.
Today we have updated Lauren Merkin’s identity system including logo, collateral materials and gift packaging. In addition, we have art directed lifestyle and product photography to fully reflect the rich quality of her products. This photography now lives on all of her brochures, the website and email materials.
Medline tasked us in helping them strengthen their online presence, which included a complete redesign of their primary website and several micro sites. Through user interface and ux design we have created one cohesive e-commerce experience that integrates the core values at the heart of Medline’s DNA.
Due to the different customer segments and the large number of products offered by Medline, we have created a filtering system as a short cut to personalize the shopping experience. We simplified the navigation and provided only 6 possible outlets from which one can dive deeper into an area of interest. View site.
Opensky.com is a social shopping website whose unique products are curated by celebrities. In collaboration with the OpenSky team, Adler Design was tasked with a redesign of the website experience, which included a new set of features such as a social news feed, sale calendar and rewards program. For first time users we created an onboarding process through a personalized quiz–by taking the quiz customers only see items they are interested in.
In addition to the website design, we created a series of marketing components such as animated banners, transactional, promotional and social emails.
We find a lot of joy in creating visual identities. Here is a sampling of some of the logos we have designed.