Belay is a digital health company committed to improving the lives of families who suffer from severe food allergies. The Belay app lets you easily communicate critical information about your child’s specific allergies, important allergy facts, and an emergency plan. From now on, your network of caregivers will always be informed and prepared to safely and confidently care for your child. Working with Belay founder, Abby Herzig and her team of experts, Adler Design led the creative teams and is responsible for the branding of the company. Check it out at