Posts tagged ‘patient’

Clear Rx Medication System

July 9th, 2013

Deborah Adler

One day, Deborah’s grandmother took her grandfather’s medicine by mistake. Her name was Helen. His was Herman. Same initial – H Adler – and the pill bottles looked alike.

This incident resulted in the ClearRx System for Target. From the color coded rings to identify each family member to the intuitive and easy-to-read label, ClearRx is designed for people who take prescription medication.

Dignity Health Brand Builders

July 19th, 2013

Deborah Adler

The recent rise of “consumerism” is changing the way health care systems are strategizing. Patients and families are now choosing where they want to receive care. In partnership with Dignity Health and Medline Industries, we discovered that empowering consumer choice requires a superior patient experience with branded touch points not just in the hospital, but across the entire continuum of care (ie. Physicians offices, Home Health, Long Term Care)

We created an entire new visual system for mom and baby, in addition to extending Dignity Healths brand guidelines into products and packaging that have the most patient impact.

Medline’s Foley Catheter

July 9th, 2013

Deborah Adler

Catheter Associated Urinary Tract Infections (CAUTI) are the number one hospital acquired infections. Our goal was to reduce CAUTI by creating a calm and sterile experience for both caregiver and patient. We designed a one-layer system that simplifies the steps and keeps the catheter from going wild. A stop & check protocol is part of the label so it’s not missed. We transformed patient education from something forbidding into something welcome, a Hallmark-type card that nurses give to patients. Now, there are not only fewer infections but nurses and patients feel a lot better about the experience itself.

 

NorthShore MedClueRx

November 4th, 2016

Deborah Adler

When it comes to medications, a drug that works well for one person may not work well for another. North Shore has developed a pharmacogenomic test that ensures their patients are getting the right drug at the right dose, at the right time. Adler was tasked with designing an intuitive system that makes the DNA sampling process as simple as possible. The structural kit provides everything you need to collect and submit your DNA sample to NorthShore. Everything is designed to make it easier to use and understand. We included a drying station, timer and step by step instructions.

Advanced Wound Care Packaging

July 19th, 2013

Deborah Adler

Our goal was to change the way nurses use the dressings to improve health outcomes. We developed a clear and comprehensive system across hundreds of products so nurses now get a 2-minute course in wound care right at the patients bedside.The new design was tested in an independent study, and there was an 88% increase in compliance! The packaging reduces confusion, speeds up healing, and helps the nurse teach the patient how to use the bandage at home. Large photos of the dressing help identify and reduce waste of opening the wrong pouch.

Dignity Health CarePacs

July 19th, 2013

Deborah Adler

It’s never been more important for healthcare systems to provide the best experience for patients, families and their care team. Through research in the gemba, we discovered key factors in promoting a positive patient experience; quietness of environment, overall cleanliness and patient/care team interaction. We created a series of simple, customizable CarePacs (QuietPac, ComfortPac and WellnessPac) to both enhance and target these key aspects of the patient experience, as well as strengthen brand equity.

Medline Pediatric Gowns

October 2nd, 2017

Deborah Adler

Designed for a New York City children’s hospital, we created several iconic and memorable patterns. The New York theme incorporates the style of the hospital’s marks. Our goal was to make the hospital gown feel fun and look stylish for the kids.

Medline’s Personal Protection System

October 31st, 2013

Deborah Adler

Increase awareness of isolation protocols and preventing the spread of germs has become a huge priority for hospital systems. We were tasked with rethinking how to provide caregivers and families with the right product in the right location at the right time. We also found it was necessary to simplify the selection process and make it easy for them to identify isolation categories (Contact, Droplet, Airborne). We designed and developed an isolation organizer cart with signage that provides education. The cart empowers patients and visitors with educational and motivational tools, educates staff (physicians, nurses, assistants, etc), and above all, it creates a tone that’s safe, proactive and caring.
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