Blog Archives

Nonprofit Organizations

September 21st, 2013

Deborah Adler

Throughout the years we have been donating design services to benefit Beginnings Nursery School. From invitations and posters, to year books and identity systems, we have enjoyed working with this little gem of a school.

Medline.com

July 9th, 2013

Deborah Adler

Medline tasked us in helping them strengthen their online presence, which included a complete redesign of their primary website and several micro sites. Through user interface and ux design we have created one cohesive e-commerce experience that integrates the core values at the heart of Medline’s DNA.

Due to the different customer segments and the large number of products offered by Medline, we have created a filtering system as a short cut to personalize the shopping experience. We simplified the navigation and provided only 6 possible outlets from which one can dive deeper into an area of interest. View site.

Medline’s Personal Protection System

October 31st, 2013

Deborah Adler

Increase awareness of isolation protocols and preventing the spread of germs has become a huge priority for hospital systems. We were tasked with rethinking how to provide caregivers and families with the right product in the right location at the right time. We also found it was necessary to simplify the selection process and make it easy for them to identify isolation categories (Contact, Droplet, Airborne). We designed and developed an isolation organizer cart with signage that provides education. The cart empowers patients and visitors with educational and motivational tools, educates staff (physicians, nurses, assistants, etc), and above all, it creates a tone that’s safe, proactive and caring.

OpenSky.com

July 19th, 2013

Deborah Adler

Opensky.com is a social shopping website whose unique products are curated by celebrities. In collaboration with the OpenSky team, Adler Design was tasked with a redesign of the website experience, which included a new set of features such as a social news feed, sale calendar and rewards program. For first time users we created an onboarding process through a personalized quiz­–by taking the quiz customers only see items they are interested in.

In addition to the website design, we created a series of marketing components such as animated banners, transactional, promotional and social emails.

Various Logos

July 9th, 2013

Deborah Adler

We find a lot of  joy in creating visual identities. Here is a sampling of some of the logos we have designed.