Blog Archives
The AIGA Women Lead Initiative partnered with the sociologist Dr.Leyla Acaroglu, to create an educational card game. The Gender Equity Toolkit (GET) is a secret weapon for busting through one of the leading barriers to leadership positions for women: implicit gender bias. The activities are designed for a diverse range of play– from the boardroom to the classroom, with men and women, and by anyone interested in increasing their empathy, understanding, and leadership capabilities.
Zoetis is the world’s largest producer of medicine and vaccinations for pets Its vaccine package hasn’t been updated for decades. Through this packaging design makeover, we leveraged layout and graphic design to deliver a better end user experience that includes simplicity, convenience, reduce potential route of administration errors and better understanding of what each vaccine does.
When it comes to medications, a drug that works well for one person may not work well for another. North Shore has developed a pharmacogenomic test that ensures their patients are getting the right drug at the right dose, at the right time. Adler was tasked with designing an intuitive system that makes the DNA sampling process as simple as possible. The structural kit provides everything you need to collect and submit your DNA sample to NorthShore. Everything is designed to make it easier to use and understand. We included a drying station, timer and step by step instructions.
Ten years ago we had the privilege of creating the original branding for Lauren Merkin and are thrilled to witness the elegant evolution of the product line over the years.
Today we have updated Lauren Merkin’s identity system including logo, collateral materials and gift packaging. In addition, we have art directed lifestyle and product photography to fully reflect the rich quality of her products. This photography now lives on all of her brochures, the website and email materials.
Our goal was to change the way nurses use the dressings to improve health outcomes. We developed a clear and comprehensive system across hundreds of products so nurses now get a 2-minute course in wound care right at the patients bedside.The new design was tested in an independent study, and there was an 88% increase in compliance! The packaging reduces confusion, speeds up healing, and helps the nurse teach the patient how to use the bandage at home. Large photos of the dressing help identify and reduce waste of opening the wrong pouch.
It’s never been more important for healthcare systems to provide the best experience for patients, families and their care team. Through research in the gemba, we discovered key factors in promoting a positive patient experience; quietness of environment, overall cleanliness and patient/care team interaction. We created a series of simple, customizable CarePacs (QuietPac, ComfortPac and WellnessPac) to both enhance and target these key aspects of the patient experience, as well as strengthen brand equity.
Here our gemba is hospital operating rooms, following the life stories of Surgical Procedure Trays (SPT). There’s a different tray for every operation, but they all basically look alike and you can’t tell them apart. They’re bulky and blue, and stored in Central Sterile Supply. Oftentimes the scrub tech pulls and opens the wrong one – One little thing, and there goes an expensive tray that can’t go to the OR. We set out to eliminate confusion, increase efficiency, reduce waste and decrease the risk of accidental latex exposure. From color coding procedure categories to clearly designed inserts, this new system is designed to be intuitive and easier to manage.
Designed for a New York City children’s hospital, we created several iconic and memorable patterns. The New York theme incorporates the style of the hospital’s marks. Our goal was to make the hospital gown feel fun and look stylish for the kids.
Deborah had the distinct pleasure of working for Milton Glaser for 5 fulfilling years. These are some highlights of the work she did with Milton for Stony Brook University. The cafe features 5 different Asian cuisines. They used enlarged photos of Asian veggies as a decorative motif. They designed a complex signage system for Kenneth P. Lavalle Foodball Stadium at the University. She worked on a number of undergraduate bulletins, using visual relationships, they were able to make connections of some classes offered in the bulletin and visualize them on to the covers. She also loved to work on commencement covers, where they picked an inspirational quote and visualized it.
Ventilator Associated Pneumonia (VAP) is the second most common hospital-acquired infection. We spent a lot of time in the gemba, on floors with ventilated patients. We learned that oral care kits were difficult to use, they were loud, you had to pull them apart, and there was no clear indication if someone else had already performed the oral care. So we re-thought the structure and made it like a Pez dispenser. You pull the bottom one out with a little finger-notch and the next in line falls in place for next time. This intuitive approach to packaging makes it easier to stay on track with oral care protocols.