Zoetis is the world’s largest producer of medicine and vaccinations for pets Its vaccine package hasn’t been updated for decades. Through this packaging design makeover, we leveraged layout and graphic design to deliver a better end user experience that includes simplicity, convenience, reduce potential route of administration errors and better understanding of what each vaccine does.
Vanguard Vaccine Package Redesign
Tray Cards & Vial Labels
![](https://adlerdesign.com/wp-content/uploads/2021/11/tray_top-01-1.png)
![](https://adlerdesign.com/wp-content/uploads/2021/11/tray_top-02-1.png)
![](https://adlerdesign.com/wp-content/uploads/2021/11/tray_top-04-1.png)
![](https://adlerdesign.com/wp-content/uploads/2021/11/tray_top-03.png)
![](https://adlerdesign.com/wp-content/uploads/2021/11/Caine_Feline_top.gif)
![](https://adlerdesign.com/wp-content/uploads/2021/11/tray_top_colors-14-14.png)
Zoetis Petcare Vaccine Product Profolio
![](https://adlerdesign.com/wp-content/uploads/2021/11/TankBox.png)
![](https://adlerdesign.com/wp-content/uploads/2021/12/ZoetisAll.jpg)
Our Redesign Challenges
![](https://adlerdesign.com/wp-content/uploads/2021/11/redesigngoals.png)
![](https://adlerdesign.com/wp-content/uploads/2021/12/ZoetisDielineAwards2022-08.png)
New Design Features
![](https://adlerdesign.com/wp-content/uploads/2021/11/PKfeatures-05.png)
![](https://adlerdesign.com/wp-content/uploads/2021/11/PKfeatures_Artboard-26.png)
![](https://adlerdesign.com/wp-content/uploads/2021/11/PKfeatures-01.png)
![](https://adlerdesign.com/wp-content/uploads/2021/11/PKfeatures-04.png)
![](https://adlerdesign.com/wp-content/uploads/2021/11/PK_features-03.png)
![](https://adlerdesign.com/wp-content/uploads/2021/11/PK_features-04.png)
![](https://adlerdesign.com/wp-content/uploads/2021/11/PK_features_7.png)
Unique Extended Tab
![](https://adlerdesign.com/wp-content/uploads/2021/12/ZoetisDielineAwards2022-05.png)
![](https://adlerdesign.com/wp-content/uploads/2021/12/ExtendedTab_1280.gif)
Storage Space
![](https://adlerdesign.com/wp-content/uploads/2021/12/ZoetisStorage.jpg)
![](https://adlerdesign.com/wp-content/uploads/2021/12/ZoetisDielineAwards2022-10.png)
Icon System
![](https://adlerdesign.com/wp-content/uploads/2021/11/iconSystem-01-e1639064934217.png)