Did ClearRx system change much from your original masters thesis? If so, was that a challenge for you?
I was happy that most of my original thinking and design was able to translate to a nationally available product. In the gemba, I discovered that traditional round pill bottles are difficult to read because you have to turn the bottle in a full circle, and information is not displayed in a logical manner. My thesis label was intuitive and had a strong hierarchy of information (the most important information at the top). I color coded my labels for each family member, and added grooves in the back to hold additional information about the medication. I am not an industrial designer by trade, so I rigged my prototypes together with plexi tubing and dollhouse materials, anything I could do to get my ideas across. I designed my thesis bottle to be D-shaped, with a front and a back panel, and a new cap. One of the biggest changes to my original system was the actual shape of the bottle. Target paired me with an industrial designer who developed the bottles upside down shape.
It was very important for me to stay grounded and always keep my eyes on the bigger picture, which was to get the product successfully into the market. When Target took me and my idea under its wings, it suddenly became much more than me. It was a total collaboration. It took a huge team to make ClearRx come to life. Anyone from pharmacists and technicians to marketing, training and legal teams. So many things had to go right and I am so grateful for every single contribution.
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