How important is empathy in your design process?

Empathy is a huge ingredient in any work that I do. I’m not creating for the world, I’m creating for a person. In order to understand this person, I have to put myself in her shoes. What would I do if I were her? How would I feel? What would I need next? This may sound funny, but I have a love affair with the person that’s at the heart of my work. Without this deep understanding, it’s difficult for my work to succeed.

Posted in: Design & Process