Master’s design thesis at SVA

Out of a mistake an idea was born

Several years ago, my grandmother mistook my grandfather’s medication for her own. Her name was Helen, and his was Herman. Aside from their first names and the dosage strength, the bottles looked identical. Luckily, the effects were minimal on my grandmother, but they have had a profound effect on me. At the time of the incident, I was getting my masters in Design at the School of Visual Arts, in New York City. I had to come up with an idea for my thesis, one that I could effectively and eventually bring to the market. This discovery became my SafeRX thesis project, which then in turn became a nationally available prescription system at Target. Working together, we refined my ideas and developed the ClearRx system. It was amazing to see how something that started as a school project has had the ability to impact such a change. Through this experience, I learned design has the power to make a difference.